Carrotmob Flash Mob Activism is a Success

Submitted by Aaron Pava on March 29, 2008 - 6:17pm

Activism
Creativity
Environment
Flash Mob
Fun

Earlier this week I met Brent Schulkin at EcoTuesday who shared about his Carrotmob vision: organizing consumers (via Flash Mobs) to make massive group purchases at companies who make environmentally friendly choices.

After a bidding war between local businesses, K & D offered to use 22% of the day's gross profits to upgrade their store to be more environmentally-friendly and energy-efficient.

Below is a short video of today's action (sans after-party):